Monday, September 07, 2009

Pay attention, people!

This word is pronounced "ca-SHAY". It's spelled cachet. As a noun it refers to prestige.

This word is pronounced "cash". It's spelled cache. As a noun it refers to a hiding place or storage place.

These two words are not the same. Somewhere in the US this morning, a copy editor should be hanging her head for missing this distinction twice on a single page.

Oops.

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