Sunday, March 13, 2016

Advertising error?

In a women's magazine I was reading recently, I noticed this fine print running alongside the ad (turned for ease of reading: it originally read vertically on the image).


Sorry, what is the point of advertising — or buying— this mascara if the ad doesn't show what the product actually does?!?

I know that most advertising is enhanced. This text simply made the illusion a little too illusory for me.

There is aspiration and then there is delusion. I think we've crossed a line if people will actually buy this product. I wouldn't — and obviously I looked at the ad.

Not sure why the advertisers even bothered ...

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